Why Data Management Matters
Data is often called “the new oil.” It’s valuable, powers our digital revolution, and depends on refinement. Additionally, like fossil fuel, data requires care in collection, storage, transportation, and utilization because every step presents a risk of breach.
That’s why effective data management is so crucial.
- What data is your company collecting?
- Where is it being stored?
- Who can access it?
- And what’s the plan for it all?
Shockingly, few companies spend appropriate amounts of time refining their data management strategies. But in a world driven by data, this should be a top priority.
In this article, I will walk you through how to build a Data Map from start to finish.
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My name is Liz Benegas; I serve as a General Counsel to companies at various stages of growth—from early stage to post-acquisition and IPO readiness. Part of my daily work is to help company leadership tackle compliance challenges. I identify potential points of risk and guide companies through proven steps to prevent that risk.
One of my most powerful tools is a data map, and in this guide, I will walk you through exactly how you can build one for yourself.
What is a data map?
Data mapping is the process of creating data element mappings between two distinct data models. It ensures data consistency and integrity across different systems, facilitating accurate data transfer, integration, and analysis. The data map is the end result of that process. It can take many forms (for example, I use a simple Google Sheet).
Why build a data map?
With the rise of SaaS apps and shadow IT, the likelihood of data breaches is on the rise, and increasing regulatory scrutiny means those breaches become more impactful both monetarily and reputationally.
In this environment, control over your data is critical. This is one reason a data map is an important piece of an effective data management program. A data map shows what data your organization has, where that data flows, and who handles it, so you can spot vulnerabilities to help your company ensure compliance and mitigate risks. It also offers quick wins like spotlighting redundant apps or users and helping your company establish third-party risk processes. In the long term, it helps manage data, streamline processes, and boost IT leadership—which is essential for staying secure and compliant.
How to build a data map
Step 1: Establish a Source of Truth (SSOT)
A successful data map starts with a reliable, centralized source of truth. Choose a system for capturing your data—whether it’s a spreadsheet, diagram, or specialized tool—and stick to it. You’ll need to list all categories of data your organization processes, such as customer, employee, or financial data. The best place to start is with your apps. Remember, shadow IT can be a blind spot, so use tools like Torii to uncover unapproved apps. Keep in mind that your data map will only be as effective as the accuracy of the information it contains, so start with a clear structure.
Tactical Actions:
Choose a Format: Decide on a method for capturing your data. Options include a spreadsheet, flowchart, or diagraming tool.Identify Data Types: List all categories of data your organization processes. This can include customer data, employee data, health records, financial information, etc.
Catalog Applications: Begin with known applications that process data. This includes SaaS apps, internal tools, and any system handling sensitive information.
Shadow IT Detection: Utilize tools like Torii to identify any unapproved or unknown applications in use by employees (shadow IT). This step is crucial, as some of your riskiest points of data management will involve apps that employees use without approval.
Step 2: Conduct In-Depth Stakeholder Interviews
Your data map is only as strong as the information you gather from the people who work with the data every day. Organize interviews with department heads to understand how they use applications, what kind of data they process, and how data is shared. Pay close attention to unused and redundant apps during these interviews—they represent a cost-saving opportunity. Keep in mind that this step can be tedious but is crucial for building a comprehensive map. The more thorough you are here, the better your data map will reflect your organization’s true data landscape.
Tactical Actions:
Engage Department Heads: Organize interviews with department heads to uncover applications they use, and how and why they use them.Document Usage: Ask detailed questions to identify how each department uses its applications and for what purposes (e.g., processing customer data, internal communications).
Identify Data Storage Locations and Transfers: Clarify where data is stored and also where it is transferred and shared across applications or with external parties. Look for Unused/Redundant Apps: Identify applications that are no longer in use or duplicated across departments for potential cost savings.